by Hugo90
Authenticity Rules: A Reality Check for Creative Advertisers
Article by Glenn R Harrington
People prefer the genuine and value the real thing as most desirable. Thus, even in advertising, authenticity trumps creativity - a difficult axiom for creative advertisers to follow.One lovely day in the summer of 2002, I had an in-person business meeting scheduled with an Englishman. He was a new client and I had been
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