by thatgirl
ADVERTISING; Camel's Success and Controversy
Article by Dorthey
The campaign, for the R. J. Reynolds Tobacco Company's Camel cigarettes, invites consumers to identify with Joe Camel, a cartoon beast with an oversized nose. He has a penchant for dressing up in stereotypical masculine gear like hard hats, T-shirts, skin-diving wet suits and tuxedos -- all meant to appeal to the male smokers who
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